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A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

Cheers to 42 Years: A Tribute to Joe McGurn

Cheers to 42 Years: A Tribute to Joe McGurn
Joe McGurn has seen it all – a company rebranding, new faces, new technology, shifts in the strategic plan, new vendors and suppliers, a transition in company presidents, and the transformation of what once was just a small print shop into a marketing execution powerhouse. Joe hasRead more

Four Habits for Successful Member Communication

Four Habits for Successful Member Communication

Every day, associations like yours work with data and are tasked with communicating important information to the membership, including renewals, event invitations and updates, and advocacy updates.

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Meet and Defeat the Top Two Challenges to Modern Day Marketing

Meet and Defeat the Top Two Challenges to Modern Day Marketing

An empowered member is one who utilizes the speed and knowledge available through technology in order to make informed decisions and purchases. This happens quickly.

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Beyond the Magazine: 3 Ways to Engage Members

Beyond the Magazine: 3 Ways to Engage Members

We live in a digital age, but that hasn’t stopped the presses from printing magazines or from new magazines being launched. And it also means you have lots of ways to reach your members.

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Membership Surveys: Answers to Five Popular Questions

Membership Surveys: Answers to Five Popular Questions

A survey is data collection, and in today’s business climate, data is essential to better understanding your audience and what they value so that you can speak to them more effectively.

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How much should I spend on a marketing campaign?

How much should I spend on a marketing campaign?

When we work with clients who want to get their message, service, or product in front of the right people – new prospects – a very common question always comes up: How much should I spend on a marketing campaign?

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What can I do to get more members to renew?

What can I do to get more members to renew?

For any association where someone elects to be a member – membership isn’t required for their profession – the reasons run the gamut as to why a member does not renew their membership.

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