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Archive for the Tips Category

Productivity Tips (from an Easily Distracted Person)

Productivity Tips (from an Easily Distracted Person)
I have no qualms telling you I’m incredibly selfish about the one commodity we can give but can never get back: time. When I hear a coworker say “they wish they had more time in the day to work,” I wince. If I had more time inRead more

Tips to Make Your Renewal Process Run Smoothly

Tips to Make Your Renewal Process Run Smoothly
Whether you renew all of your members at the beginning of the year, or on the anniversary of their join date, members expect their renewal process to be simple and quick. Our team likes to live by the “4 M’s” to get associations through renewals. Make itRead more

6 Things Every Good Editor Should Know

6 Things Every Good Editor Should Know
So your association has a publication, now what? Do you have an editor? Do you know that you need one? Editing plays an important role in the publishing process; some would even argue that editing is an art. You may have talented writers, but their work willRead more

Is Your Printer the Real Deal?

Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more

10 Tips to Receiving a Fast and Accurate Magazine Quote

10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

How to Plan a Major Event – Like a Focus Group!

How to Plan a Major Event – Like a Focus Group!
Each year, I get to plan a really exciting event to sweep our clients off their feet and remind them again why they choose to do business with us. This event is our Annual Client Focus Group. In a previous post from our president, Dave Moore, heRead more
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