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Archive for the Tips Category

Tips for Networking in Any Industry

Tips for Networking in Any Industry
When you’re new to an industry, there are two things that you must do in order to be successful and relevant, especially in marketing: 1) Become a thought leader in that industry, and 2) Build your professional network. I’ve been with VP Associations (DBA VP Demand CreationRead more

Common Membership Myths – and What to Do If You Fall Into Them

Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more

How to Change the World with Print

How to Change the World with Print
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more

Adapting to Changes in the Workplace

Adapting to Changes in the Workplace
Along with technological advancements comes change in day-to-day procedures in the workplace environment. Our team is embarking on a workflow and print capabilities transformation since purchasing our new HP Indigo 12000 Digital Press. When introducing a catalyst to the workplace, a lot of moving parts are atRead more

Understanding CMYK and RGB for Print

Understanding CMYK and RGB for Print
A brief guide to converting print files to CMYK For many years, I have encouraged people to not only supply design files in CMYK format, but to do any color editing in CMYK mode. I have since learned the power of RGB! What exactly is CMYK andRead more

Tip for Selecting Business Intelligence Tools

Tip for Selecting Business Intelligence Tools
In an infinite universe of business intelligence tools, selecting one that fits your organization can be overwhelming and extremely time-consuming. Whether it’s an enterprise relationship management system or a database management solution, there seems to be something, or ten, for every business need. As part of ourRead more

Kick-start Your Monday Morning

Kick-start Your Monday Morning
Shifting back into work mode after a weekend off can be a struggle. And the struggle is often directly correlated to the number of days spent away from the office. The longer the reprieve, the harder it can be to get back into the swing of things.Read more

Corporate Culture Shift: It Needs to Be Built, Not Bought

Corporate Culture Shift: It Needs to Be Built, Not Bought
You hear about corporate cultures that are results driven, ones in which people are respected and trusted in their positions because they are the experts in their positions. Does this sound like your company or association? A culture shift occurs primarily when new leadership arrives. Whenever someoneRead more

Optimize Your Meetings

Optimize Your Meetings
For most industry professionals, meetings take up a vast majority of our time. We’re meeting with our internal staff, a board of directors, stakeholders, and clients – sometimes all in one day! We all have pressing deadlines, important phone calls to make, emails to send, and multipleRead more

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more
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