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Archive for the Tips Category

Promoting Employee Wellness Within Your Company

Promoting Employee Wellness Within Your Company
You don’t need a complicated, expensive wellness program to promote health among your employees. By implementing simple initiatives and making small changes, you can significantly change people’s mental and physical health, thus resulting in a better work environment with more motivated employees, fewer sick days, and reducedRead more

The Importance of Lunch Breaks

The Importance of Lunch Breaks

Amidst a fast-moving society that barely seems to stop or slow down, lunch breaks in the workplace are becoming less and less common. In order to keep up with the hustle and bustle of their jobs, many employees choose to skip their optional “time off”—and some companies

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Interviewing Tips for the Other Side of the Table

Interviewing Tips for the Other Side of the Table
Interviews are valuable in a variety of situations in the workplace. Whether you are hiring someone, surveying clients or prospects, or simply looking for more information from employees, knowing how to conduct an efficient, effective meeting goes a long way. In my role as a publication editor,Read more

10 Steps to Inbox Zero

10 Steps to Inbox Zero
Many of us are all too familiar with the struggle to obtain the Holy Grail — Inbox Zero. With a running to-do list that is five pages long, back-to-back meetings, and an attempt at a social life outside of the office, who has time to address theRead more

When Should My Organization Use Direct Mail Marketing

When Should My Organization Use Direct Mail Marketing
We’ve heard it all before: “Direct mail is dead. No one uses it anymore. It doesn’t work.” In instances like this, I usually listen politely until the conclusion of the protestations of using a seemingly, antiquated marketing technique ceases. Look, I get it. Direct mail may seemRead more

Tips for Networking in Any Industry

Tips for Networking in Any Industry
When you’re new to an industry, there are two things that you must do in order to be successful and relevant, especially in marketing: 1) Become a thought leader in that industry, and 2) Build your professional network. I’ve been with VP Associations (DBA VP Demand CreationRead more

Common Membership Myths – and What to Do If You Fall Into Them

Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more

How to Change the World with Print

How to Change the World with Print
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more

Adapting to Changes in the Workplace

Adapting to Changes in the Workplace
Along with technological advancements comes change in day-to-day procedures in the workplace environment. Our team is embarking on a workflow and print capabilities transformation since purchasing our new HP Indigo 12000 Digital Press. When introducing a catalyst to the workplace, a lot of moving parts are atRead more

Understanding CMYK and RGB for Print

Understanding CMYK and RGB for Print
A brief guide to converting print files to CMYK For many years, I have encouraged people to not only supply design files in CMYK format, but to do any color editing in CMYK mode. I have since learned the power of RGB! What exactly is CMYK andRead more
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