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Archive for the Publication Category

What to Expect When Your Association Hires a Dedicated Sales Person

What to Expect When Your Association Hires a Dedicated Sales Person
Our process has increased revenue for many associations. It could help yours, too! For many associations, hiring a full-time advertising sales person just isn’t feasible. Budget restraints often land this task on the lap of the staff member with the most availability – which let’s face it,Read more

6 Things Every Good Editor Should Know

6 Things Every Good Editor Should Know
So your association has a publication, now what? Do you have an editor? Do you know that you need one? Editing plays an important role in the publishing process; some would even argue that editing is an art. You may have talented writers, but their work willRead more

Is Your Printer the Real Deal?

Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more
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