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Archive for the Printing Category

10 Tips to Receiving a Fast and Accurate Magazine Quote

10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

An Inside Look: Interview with Our VP of Operations

An Inside Look: Interview with Our VP of Operations
Kris Conway, Facilities and Press Room Manager, checking on the KBA Overseeing the operations of a dynamic company like VP Demand Creation Services (VPDCS) is exacting to say the least. Dealing with the day-to-day is challenging enough, let alone finding the time to step back and talkRead more

A Quick Guide to Magazine Inserts

A Quick Guide to Magazine Inserts
Add some marketing power to your publication! We’ve all been there… impatiently waiting in a seemingly never-ending line to have our groceries scanned. To kill time, we leaf through one of the magazines conveniently stacked around us. If you gave that magazine a good shake, chances areRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more

What the Heck is Prepress?

What the Heck is Prepress?
Whenever you first meet someone, the inevitable question of “What do you do?” is asked. When I answer with “prepress,” it always results in blank stares, polite head nods, and usually a follow-up question of “What’s that?” This is the question I dread, and I usually answerRead more
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Traverse City, MI 49686