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Archive for the Printing Category

Everything You Need to Know About “Variable Data”

Everything You Need to Know About “Variable Data”
If you’re not utilizing variable data (VDP) with direct mail to reach your prospective customers, you’re not crossing your marketing’s T’s or dotting your I’s. Targeting and customizing your message to prospects are important to maintain a consistent marketing strategy. Variable data printing is a perfect solution.Read more

How to Change the World with Print

How to Change the World with Print
This past week, I had the opportunity to attend HP’s Dscoop for Marketing and Creatives in Dallas, Texas. (In case you didn’t know, we recently installed an HP Indigo 12000, taking our clients capabilities in print and direct mail pieces to the next level.) The Dscoop committeeRead more

Understanding CMYK and RGB for Print

Understanding CMYK and RGB for Print
A brief guide to converting print files to CMYK For many years, I have encouraged people to not only supply design files in CMYK format, but to do any color editing in CMYK mode. I have since learned the power of RGB! What exactly is CMYK andRead more

Department Days – Meet Pat Schlimme

Department Days – Meet Pat Schlimme
Purchasing Queen. Paper Princess. These are just a few of the names Pat Schlimme goes by around here. She’s our knowledgebase of all things paper and purchasing. Pat is in charge of placing stock orders for our conventional and digital presses, and ensuring all of her colleaguesRead more

Is Your Printer the Real Deal?

Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more

10 Tips to Receiving a Fast and Accurate Magazine Quote

10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

An Inside Look: Interview with Our VP of Operations

An Inside Look: Interview with Our VP of Operations
Kris Conway, Facilities and Press Room Manager, checking on the KBA Overseeing the operations of a dynamic company like VP Demand Creation Services (VPDCS) is exacting to say the least. Dealing with the day-to-day is challenging enough, let alone finding the time to step back and talkRead more

A Quick Guide to Magazine Inserts

A Quick Guide to Magazine Inserts
Add some marketing power to your publication! We’ve all been there… impatiently waiting in a seemingly never-ending line to have our groceries scanned. To kill time, we leaf through one of the magazines conveniently stacked around us. If you gave that magazine a good shake, chances areRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more
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Traverse City, MI 49686