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Archive for the Membership Category

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Call Center: How to Handle Irate Members

Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more

Data Management: How Often Should You Clean House?

Data Management: How Often Should You Clean House?
How would you categorize your association’s practices when it comes to keeping your membership data spotless? A) A hoarder: One who never starts cleaning B) A microbiologist: One who cleans frequently C) An overzealous housekeeper: One who never stops arranging, sweeping, mopping, dusting, and disinfecting When it comesRead more
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2779 Aero Park Dr
Traverse City, MI 49686