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Archive for the Marketing Category

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Three Books to Read from the ASAE Conference

Three Books to Read from the ASAE Conference
This past week, members of the VP Associations team made the journey to Toronto, Ontario, Canada, to attend the ASAE Annual Meeting and Exposition. Almost 6,000 association executives and industry leaders made the trip for the largest and most anticipated conference in the association industry. Between theRead more

Dispelling Myths About Millennials

Dispelling Myths About Millennials
Millennials have been accused of being non-joiners - as well as buying so much avocado toast that they’ll never be able to retire. The more grey-haired members of society have leveled such accusations at younger generations since the beginning of time, but when it comes to Millennials, their timeRead more

Connecting with Your Members via Email

Connecting with Your Members via Email
Can you easily communicate with your members and prospects? Is this an inexpensive proposition? Can you provide a look and feel consistent with the branding and images you want to portray? Can you avoid technical issues and undue stress while doing this? The answer to all ofRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more

Creating a Solid Renewal Series

Creating a Solid Renewal Series
Your current members are your best prospects for the next year. So keep them. It’s hard enough to find new members to your association – there is no need to compound the problem by not employing an effective renewal campaign to keep the ones you already have.Read more

Three Reasons Why Your Association Needs a Geofilter at Your Next Event

Three Reasons Why Your Association Needs a Geofilter at Your Next Event
Snapchat, one of the most popular social platforms among Millennials, is often overlooked by marketers. Usually outshadowed by its counterparts – here’s looking at you Facebook, Twitter, and Instagram – Snapchat is an untapped platform worth investing in. If your association hosts annual events, festivals, or conferences,Read more

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members
Do you want to add tangible value for your members? If you don’t already, give them a printed magazine that caters specifically to them and their interests. Through membership surveys, we’ve found that an association’s magazine is typically considered the number one benefit. This is particularly trueRead more
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Traverse City, MI 49686