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Archive for the Marketing Category

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more

Communicating More Effectively Through Email

Communicating More Effectively Through Email
Over the past 10 years, email has become an essential form of communication in the workplace. It generates a written trail, it’s easily filed, it’s user-friendly, and most importantly, it’s convenient. Email has become ingrained in our daily lives, and for many professionals, it’s their favorite communicationRead more

Is Your Association Making a Lasting Impression?

Is Your Association Making a Lasting Impression?
All too often, an association, brand, or company loses marketing steam due to a lack of proper visual representation of how they conduct their business and promote themselves on a day-to-day basis. VP Associations understands how important high-quality, well-composed photography and video production are to create realisticRead more

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Three Books to Read from the ASAE Conference

Three Books to Read from the ASAE Conference
This past week, members of the VP Associations team made the journey to Toronto, Ontario, Canada, to attend the ASAE Annual Meeting and Exposition. Almost 6,000 association executives and industry leaders made the trip for the largest and most anticipated conference in the association industry. Between theRead more

Dispelling Myths About Millennials

Dispelling Myths About Millennials
Millennials have been accused of being non-joiners - as well as buying so much avocado toast that they’ll never be able to retire. The more grey-haired members of society have leveled such accusations at younger generations since the beginning of time, but when it comes to Millennials, their timeRead more

Connecting with Your Members via Email

Connecting with Your Members via Email
Can you easily communicate with your members and prospects? Is this an inexpensive proposition? Can you provide a look and feel consistent with the branding and images you want to portray? Can you avoid technical issues and undue stress while doing this? The answer to all ofRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more
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Traverse City, MI 49686