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Archive for the Marketing Category

Three Books to Read from the ASAE Conference

Three Books to Read from the ASAE Conference
This past week, members of the VP Associations team made the journey to Toronto, Ontario, Canada, to attend the ASAE Annual Meeting and Exposition. Almost 6,000 association executives and industry leaders made the trip for the largest and most anticipated conference in the association industry. Between theRead more

Dispelling Myths About Millennials

Dispelling Myths About Millennials
Millennials have been accused of being non-joiners - as well as buying so much avocado toast that they’ll never be able to retire. The more grey-haired members of society have leveled such accusations at younger generations since the beginning of time, but when it comes to Millennials, their timeRead more

Connecting with Your Members via Email

Connecting with Your Members via Email
Can you easily communicate with your members and prospects? Is this an inexpensive proposition? Can you provide a look and feel consistent with the branding and images you want to portray? Can you avoid technical issues and undue stress while doing this? The answer to all ofRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more

Creating a Solid Renewal Series

Creating a Solid Renewal Series
Your current members are your best prospects for the next year. So keep them. It’s hard enough to find new members to your association – there is no need to compound the problem by not employing an effective renewal campaign to keep the ones you already have.Read more

Three Reasons Why Your Association Needs a Geofilter at Your Next Event

Three Reasons Why Your Association Needs a Geofilter at Your Next Event
Snapchat, one of the most popular social platforms among Millennials, is often overlooked by marketers. Usually outshadowed by its counterparts – here’s looking at you Facebook, Twitter, and Instagram – Snapchat is an untapped platform worth investing in. If your association hosts annual events, festivals, or conferences,Read more

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members
Do you want to add tangible value for your members? If you don’t already, give them a printed magazine that caters specifically to them and their interests. Through membership surveys, we’ve found that an association’s magazine is typically considered the number one benefit. This is particularly trueRead more

How VP Stays Green and Your Association Can, Too!

How VP Stays Green and Your Association Can, Too!
At VP Demand Creation Services, we take great pride in our responsibility to create a sustainable and environmentally friendly future. As a commercial printer our responsibility to "go green" is magnified tenfold, because of the materials we work with and our general expectations. Any Association can useRead more

Meet and Defeat the Top Two Challenges to Modern Day Marketing

Meet and Defeat the Top Two Challenges to Modern Day Marketing

An empowered member is one who utilizes the speed and knowledge available through technology in order to make informed decisions and purchases. This happens quickly.

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How much should I spend on a marketing campaign?

How much should I spend on a marketing campaign?

When we work with clients who want to get their message, service, or product in front of the right people – new prospects – a very common question always comes up: How much should I spend on a marketing campaign?

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