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Archive for the Management Category

Common Membership Myths – and What to Do If You Fall Into Them

Common Membership Myths – and What to Do If You Fall Into Them
When you’re one of the decision makers of an association, maybe the decision maker, one of your primary roles is to grow the membership – and strengthen the financial position of the association. With all the board meetings, day-to-day operations, attending events, and developing partnerships to offerRead more

Tip for Selecting Business Intelligence Tools

Tip for Selecting Business Intelligence Tools
In an infinite universe of business intelligence tools, selecting one that fits your organization can be overwhelming and extremely time-consuming. Whether it’s an enterprise relationship management system or a database management solution, there seems to be something, or ten, for every business need. As part of ourRead more

Corporate Culture Shift: It Needs to Be Built, Not Bought

Corporate Culture Shift: It Needs to Be Built, Not Bought
You hear about corporate cultures that are results driven, ones in which people are respected and trusted in their positions because they are the experts in their positions. Does this sound like your company or association? A culture shift occurs primarily when new leadership arrives. Whenever someoneRead more

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more

Communicating More Effectively Through Email

Communicating More Effectively Through Email
Over the past 10 years, email has become an essential form of communication in the workplace. It generates a written trail, it’s easily filed, it’s user-friendly, and most importantly, it’s convenient. Email has become ingrained in our daily lives, and for many professionals, it’s their favorite communicationRead more

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

An Inside Look: Interview with Our VP of Operations

An Inside Look: Interview with Our VP of Operations
Kris Conway, Facilities and Press Room Manager, checking on the KBA Overseeing the operations of a dynamic company like VP Demand Creation Services (VPDCS) is exacting to say the least. Dealing with the day-to-day is challenging enough, let alone finding the time to step back and talkRead more

Call Center: How to Handle Irate Members

Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more

Safety: Show Your Members You Care!

Safety: Show Your Members You Care!
A number of years ago, the owner of VP Demand Creation Services approached me about reigniting our Health and Safety program, asking that I be the director. Our program had become stagnant, with little to no activity to promote workplace safety. Not knowing where to start orRead more

Data Management: How Often Should You Clean House?

Data Management: How Often Should You Clean House?
How would you categorize your association’s practices when it comes to keeping your membership data spotless? A) A hoarder: One who never starts cleaning B) A microbiologist: One who cleans frequently C) An overzealous housekeeper: One who never stops arranging, sweeping, mopping, dusting, and disinfecting When it comesRead more
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2779 Aero Park Dr
Traverse City, MI 49686