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Archive for the Communication Category

Call Center: How to Handle Irate Members

Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more

That’s Not Who You Think It Is

That’s Not Who You Think It Is
It’s Monday morning and you receive an email from your CEO requesting that you make an urgent wire transfer of $20,000 to your company’s newest client. Without second-guessing, you proceed with the transaction without further verification from your CEO. An hour later your CEO calls you andRead more

Safety: Show Your Members You Care!

Safety: Show Your Members You Care!
A number of years ago, the owner of VP Demand Creation Services approached me about reigniting our Health and Safety program, asking that I be the director. Our program had become stagnant, with little to no activity to promote workplace safety. Not knowing where to start orRead more

Viruses, Malware, and Worms. Oh My!

Viruses, Malware, and Worms. Oh My!
As humans, we no longer inhabit only the physical world – we live in the digital world as well. We have neighborhoods (friends/contacts) within multiple communities (Facebook/LinkedIn). We bank, shop, date, go to movies, and store personal information online – which is really scary. All of this,Read more

Dispelling Myths About Millennials

Dispelling Myths About Millennials
Millennials have been accused of being non-joiners - as well as buying so much avocado toast that they’ll never be able to retire. The more grey-haired members of society have leveled such accusations at younger generations since the beginning of time, but when it comes to Millennials, their timeRead more

Waterfall vs. Scrum

Waterfall vs. Scrum
When working with project managers the terms “Waterfall” and “Scrum” come up. What are they and why are they important? Waterfall We’re not talking about Niagara Falls - but rather a process for handling projects. Waterfall is the “typical” method for accomplishing tasks and projects. Requirements forRead more

Connecting with Your Members via Email

Connecting with Your Members via Email
Can you easily communicate with your members and prospects? Is this an inexpensive proposition? Can you provide a look and feel consistent with the branding and images you want to portray? Can you avoid technical issues and undue stress while doing this? The answer to all ofRead more

Why You Should Engage Your Millennial Members With Print

Why You Should Engage Your Millennial Members With Print
Generation Y. Echo Boomers. Digital Natives. Millennials. Whatever you decide to call us, you might have a misconception of our impact in the marketplace. Over the next few years, Millennials will make up the largest buying demographic in the world, which means it’s important that your associationRead more

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members

Why You Can’t Afford Not to Launch a Printed Magazine for Your Members
Do you want to add tangible value for your members? If you don’t already, give them a printed magazine that caters specifically to them and their interests. Through membership surveys, we’ve found that an association’s magazine is typically considered the number one benefit. This is particularly trueRead more

Four Habits for Successful Member Communication

Four Habits for Successful Member Communication

Every day, associations like yours work with data and are tasked with communicating important information to the membership, including renewals, event invitations and updates, and advocacy updates.

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