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Archive for the Communication Category

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

How to Plan a Major Event – Like a Focus Group!

How to Plan a Major Event – Like a Focus Group!
Each year, I get to plan a really exciting event to sweep our clients off their feet and remind them again why they choose to do business with us. This event is our Annual Client Focus Group. In a previous post from our president, Dave Moore, heRead more

Make It Personal

Make It Personal
Reading this to the end, you will ideally note it as a very personal blog post as much as it is work related. This may not be a traditional approach, per se, but hopefully you’ll see why it applies. My wife and I went through a life-and-deathRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Audio Inspiration for Your Daily Commute

Audio Inspiration for Your Daily Commute
In today’s fast paced, ever-changing business environment, finding inspiration can be challenging. And finding the time to seek inspiration can feel like trying to grab smoke. Like many of my colleagues and friends, I’m sure you are constantly on the go and looking to squeeze the mostRead more

Call Center: How to Handle Irate Members

Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more

That’s Not Who You Think It Is

That’s Not Who You Think It Is
It’s Monday morning and you receive an email from your CEO requesting that you make an urgent wire transfer of $20,000 to your company’s newest client. Without second-guessing, you proceed with the transaction without further verification from your CEO. An hour later your CEO calls you andRead more

Safety: Show Your Members You Care!

Safety: Show Your Members You Care!
A number of years ago, the owner of VP Demand Creation Services approached me about reigniting our Health and Safety program, asking that I be the director. Our program had become stagnant, with little to no activity to promote workplace safety. Not knowing where to start orRead more
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