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Archive for the Communication Category

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more

Communicating More Effectively Through Email

Communicating More Effectively Through Email
Over the past 10 years, email has become an essential form of communication in the workplace. It generates a written trail, it’s easily filed, it’s user-friendly, and most importantly, it’s convenient. Email has become ingrained in our daily lives, and for many professionals, it’s their favorite communicationRead more

What to Expect When Your Association Hires a Dedicated Sales Person

What to Expect When Your Association Hires a Dedicated Sales Person
Our process has increased revenue for many associations. It could help yours, too! For many associations, hiring a full-time advertising sales person just isn’t feasible. Budget restraints often land this task on the lap of the staff member with the most availability – which let’s face it,Read more

Is Your Association Making a Lasting Impression?

Is Your Association Making a Lasting Impression?
All too often, an association, brand, or company loses marketing steam due to a lack of proper visual representation of how they conduct their business and promote themselves on a day-to-day basis. VP Associations understands how important high-quality, well-composed photography and video production are to create realisticRead more

Productivity Tips (from an Easily Distracted Person)

Productivity Tips (from an Easily Distracted Person)
I have no qualms telling you I’m incredibly selfish about the one commodity we can give but can never get back: time. When I hear a coworker say “they wish they had more time in the day to work,” I wince. If I had more time inRead more

Tips to Make Your Renewal Process Run Smoothly

Tips to Make Your Renewal Process Run Smoothly
Whether you renew all of your members at the beginning of the year, or on the anniversary of their join date, members expect their renewal process to be simple and quick. Our team likes to live by the “4 M’s” to get associations through renewals. Make itRead more

6 Things Every Good Editor Should Know

6 Things Every Good Editor Should Know
So your association has a publication, now what? Do you have an editor? Do you know that you need one? Editing plays an important role in the publishing process; some would even argue that editing is an art. You may have talented writers, but their work willRead more

What Does VP Associations Do?

What Does VP Associations Do?
For most folks, the question “What does your organization do?” results in a relatively straightforward response. “We do construction.” “We’re a food distributor.” “We rescue sloths from urban sprawl areas and relocate them to more natural habitats.” See? Easy! For us at VP Associations, answering this questionRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more
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Traverse City, MI 49686