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Archive for the Challenges Category

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more

Is Your Association Making a Lasting Impression?

Is Your Association Making a Lasting Impression?
All too often, an association, brand, or company loses marketing steam due to a lack of proper visual representation of how they conduct their business and promote themselves on a day-to-day basis. VP Associations understands how important high-quality, well-composed photography and video production are to create realisticRead more

Productivity Tips (from an Easily Distracted Person)

Productivity Tips (from an Easily Distracted Person)
I have no qualms telling you I’m incredibly selfish about the one commodity we can give but can never get back: time. When I hear a coworker say “they wish they had more time in the day to work,” I wince. If I had more time inRead more

Tips to Make Your Renewal Process Run Smoothly

Tips to Make Your Renewal Process Run Smoothly
Whether you renew all of your members at the beginning of the year, or on the anniversary of their join date, members expect their renewal process to be simple and quick. Our team likes to live by the “4 M’s” to get associations through renewals. Make itRead more

6 Things Every Good Editor Should Know

6 Things Every Good Editor Should Know
So your association has a publication, now what? Do you have an editor? Do you know that you need one? Editing plays an important role in the publishing process; some would even argue that editing is an art. You may have talented writers, but their work willRead more

A Magazine is Exactly What Your Association Needs

A Magazine is Exactly What Your Association Needs
Don’t get me wrong: Every association needs to have an active and diverse digital presence. Social media, email marketing, website… all of these boxes need to be checked in order to promote your association and engage current and prospective members. The Internet’s ability to give your audienceRead more

Call Center: How to Handle Irate Members

Call Center: How to Handle Irate Members
Is the world crumbling to pieces? No, but if you didn’t have access to a window, you may have thought it was after a call with an irate member. If you’ve ever been on the receiving end of an angry member phone call, I think you’d agreeRead more

Data Management: How Often Should You Clean House?

Data Management: How Often Should You Clean House?
How would you categorize your association’s practices when it comes to keeping your membership data spotless? A) A hoarder: One who never starts cleaning B) A microbiologist: One who cleans frequently C) An overzealous housekeeper: One who never stops arranging, sweeping, mopping, dusting, and disinfecting When it comesRead more

Dispelling Myths About Millennials

Dispelling Myths About Millennials
Millennials have been accused of being non-joiners - as well as buying so much avocado toast that they’ll never be able to retire. The more grey-haired members of society have leveled such accusations at younger generations since the beginning of time, but when it comes to Millennials, their timeRead more
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