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Archive for the Benefits Category

Find Your Association’s Snowy Owl

Find Your Association’s Snowy Owl
To see a snowy owl is a rare event, even in the blustery northern states that experience bone-chilling winters. That’s because they are usually higher north. Here in Michigan, we may hear of a couple dozen sightings of snowy owls – statewide – every winter. And ifRead more

Productivity Tips (from an Easily Distracted Person)

Productivity Tips (from an Easily Distracted Person)
I have no qualms telling you I’m incredibly selfish about the one commodity we can give but can never get back: time. When I hear a coworker say “they wish they had more time in the day to work,” I wince. If I had more time inRead more

Is Your Printer the Real Deal?

Is Your Printer the Real Deal?
Is your magazine printer a “pretender,” or the real deal? After all, for most associations, managing this part of your communication strategy is mission-critical. How can you tell if you are in the right hands? There are some ways to tell. For example, most printing companies presentRead more

10 Tips to Receiving a Fast and Accurate Magazine Quote

10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

How to Plan a Major Event – Like a Focus Group!

How to Plan a Major Event – Like a Focus Group!
Each year, I get to plan a really exciting event to sweep our clients off their feet and remind them again why they choose to do business with us. This event is our Annual Client Focus Group. In a previous post from our president, Dave Moore, heRead more

Make It Personal

Make It Personal
Reading this to the end, you will ideally note it as a very personal blog post as much as it is work related. This may not be a traditional approach, per se, but hopefully you’ll see why it applies. My wife and I went through a life-and-deathRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Audio Inspiration for Your Daily Commute

Audio Inspiration for Your Daily Commute
In today’s fast paced, ever-changing business environment, finding inspiration can be challenging. And finding the time to seek inspiration can feel like trying to grab smoke. Like many of my colleagues and friends, I’m sure you are constantly on the go and looking to squeeze the mostRead more

A Quick Guide to Magazine Inserts

A Quick Guide to Magazine Inserts
Add some marketing power to your publication! We’ve all been there… impatiently waiting in a seemingly never-ending line to have our groceries scanned. To kill time, we leaf through one of the magazines conveniently stacked around us. If you gave that magazine a good shake, chances areRead more
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