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Archive for the Benefits Category

A Quick Guide to Magazine Inserts

A Quick Guide to Magazine Inserts
Add some marketing power to your publication! We’ve all been there… impatiently waiting in a seemingly never-ending line to have our groceries scanned. To kill time, we leaf through one of the magazines conveniently stacked around us. If you gave that magazine a good shake, chances areRead more

Three Books to Read from the ASAE Conference

Three Books to Read from the ASAE Conference
This past week, members of the VP Associations team made the journey to Toronto, Ontario, Canada, to attend the ASAE Annual Meeting and Exposition. Almost 6,000 association executives and industry leaders made the trip for the largest and most anticipated conference in the association industry. Between theRead more

Safety: Show Your Members You Care!

Safety: Show Your Members You Care!
A number of years ago, the owner of VP Demand Creation Services approached me about reigniting our Health and Safety program, asking that I be the director. Our program had become stagnant, with little to no activity to promote workplace safety. Not knowing where to start orRead more

Budgeting 101 for Nonprofits and Associations

Budgeting 101 for Nonprofits and Associations
Is creating a budget really necessary? Many associations and nonprofits struggle to maintain sustainability, let alone growth. A well-developed budget can be a key tool in keeping an organization focused on primary objectives as well as provide guidance and discipline when making key decisions for the organization.Read more

What is FSC?

What is FSC?
Go Green! Not the team (obviously – Go Blue!) the eco-friendly kind of green. On the football field, VPDCS is a house divided. But in the pressroom, we all unanimously agree, it’s our responsibility to be sustainable. We made the decision to become FSC-certified back in 2009Read more

Waterfall vs. Scrum

Waterfall vs. Scrum
When working with project managers the terms “Waterfall” and “Scrum” come up. What are they and why are they important? Waterfall We’re not talking about Niagara Falls - but rather a process for handling projects. Waterfall is the “typical” method for accomplishing tasks and projects. Requirements forRead more

Connecting with Your Members via Email

Connecting with Your Members via Email
Can you easily communicate with your members and prospects? Is this an inexpensive proposition? Can you provide a look and feel consistent with the branding and images you want to portray? Can you avoid technical issues and undue stress while doing this? The answer to all ofRead more

How to Prepare Your Design for Print

How to Prepare Your Design for Print
There may be 100 ways to cook an egg, but there are thousands of ways to build design files for print. It doesn’t much matter how you construct your design, but when it comes to how the design elements are prepared and how files are saved, itRead more

Host a Focus Group: Put Your Clients in the Same Room and Let Them Complain!

Host a Focus Group: Put Your Clients in the Same Room and Let Them Complain!
In our company, we take this exercise very seriously. In fact, we schedule such an event, every year, and pay to fly our clients in to our home base from all over the country! In marketing terms, it’s our Client Focus Group. We love it, and weRead more

Three Reasons Why Your Association Needs a Geofilter at Your Next Event

Three Reasons Why Your Association Needs a Geofilter at Your Next Event
Snapchat, one of the most popular social platforms among Millennials, is often overlooked by marketers. Usually outshadowed by its counterparts – here’s looking at you Facebook, Twitter, and Instagram – Snapchat is an untapped platform worth investing in. If your association hosts annual events, festivals, or conferences,Read more
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