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Archive for the Benefits Category

10 Tips to Receiving a Fast and Accurate Magazine Quote

10 Tips to Receiving a Fast and Accurate Magazine Quote
So you want to produce a publication for your association, but you don’t know where to start? The best place: get an idea of what each issue would cost to produce. There are many factors to take into consideration when printing a publication, and many of theRead more

Are You Delivering Value?

Are You Delivering Value?
In a lot of ways, acquiring new members is all about marketing. Cool brochures, solid reputation, word of mouth, presence at conferences, getting the word about your association out there to prospects, developing benefits you feel are exclusive to your association and that people can’t find anywhereRead more

How to Plan a Major Event – Like a Focus Group!

How to Plan a Major Event – Like a Focus Group!
Each year, I get to plan a really exciting event to sweep our clients off their feet and remind them again why they choose to do business with us. This event is our Annual Client Focus Group. In a previous post from our president, Dave Moore, heRead more

Make It Personal

Make It Personal
Reading this to the end, you will ideally note it as a very personal blog post as much as it is work related. This may not be a traditional approach, per se, but hopefully you’ll see why it applies. My wife and I went through a life-and-deathRead more

Why Maintaining a Blog Is Crucial for Your Association

Why Maintaining a Blog Is Crucial for Your Association
Developing content isn’t anything new in the marketing world, but the importance of creating content for B2B and B2C markets is on the rise. If blogging isn’t a part of your association’s current communication strategy, you should consider making it a priority. Our clients have seen aRead more

Audio Inspiration for Your Daily Commute

Audio Inspiration for Your Daily Commute
In today’s fast paced, ever-changing business environment, finding inspiration can be challenging. And finding the time to seek inspiration can feel like trying to grab smoke. Like many of my colleagues and friends, I’m sure you are constantly on the go and looking to squeeze the mostRead more

A Quick Guide to Magazine Inserts

A Quick Guide to Magazine Inserts
Add some marketing power to your publication! We’ve all been there… impatiently waiting in a seemingly never-ending line to have our groceries scanned. To kill time, we leaf through one of the magazines conveniently stacked around us. If you gave that magazine a good shake, chances areRead more

Three Books to Read from the ASAE Conference

Three Books to Read from the ASAE Conference
This past week, members of the VP Associations team made the journey to Toronto, Ontario, Canada, to attend the ASAE Annual Meeting and Exposition. Almost 6,000 association executives and industry leaders made the trip for the largest and most anticipated conference in the association industry. Between theRead more

Safety: Show Your Members You Care!

Safety: Show Your Members You Care!
A number of years ago, the owner of VP Demand Creation Services approached me about reigniting our Health and Safety program, asking that I be the director. Our program had become stagnant, with little to no activity to promote workplace safety. Not knowing where to start orRead more

Budgeting 101 for Nonprofits and Associations

Budgeting 101 for Nonprofits and Associations
Is creating a budget really necessary? Many associations and nonprofits struggle to maintain sustainability, let alone growth. A well-developed budget can be a key tool in keeping an organization focused on primary objectives as well as provide guidance and discipline when making key decisions for the organization.Read more
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