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Member Acquisition

Get your message in front of top prospects.

You have a lot going for your association: a range of benefits that may include a publication or special member discounts; perhaps you host events and networking opportunities. What you stand for and want to achieve combined with these benefits is very attractive to your current membership. And the story will be the same for new members who join.

But you need to get the word out to the right people. You need to be proactive and make the commitment to market your association in order to bring more members in. It’s competitive. It’s time-consuming.

It’s worth it.  Potential members come from a variety of backgrounds, living situations, financial means, and level of enthusiasm. But the diversity of their talents brings depth and life to your association both in the short term and in the long run.

We can help with:

  1. Identifying your top prospects, based on your current membership demographic and other identified growth areas, using our network of list brokers.
  2. Segmenting your audience, provided there’s enough data, which allows you to further refine your top prospects and create custom messages.
  3. Delivering multi-step, strategic campaigns and tracking the results.
  4. Developing partnerships with other organizations or institutions so that you have more direct accessibility to potential new members.
  5. Saving you money by marketing to only the best prospects, and the flexibility to test different pieces or offers.

Acquisition campaigns take an investment of time and resources, but the lifetime value of those prospects, once they join, should outweigh what it took to acquire them. We have many proven pieces and methods that can work for you, and we’re willing to work with you to create something brand new – and then test it –  so that you can optimize future response.

Featured Case Study: American Bonanza Society

A trial-membership program to known aircraft owners utilizing their popular magazine results in an average conversion rate of 41% annually.

Get Started: Where Do You Stand With Acquiring New Members?

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Contact Us

We want to hear about your association!

(800) 773-7798

Info@VPAssociations.com

2779 Aero Park Dr
Traverse City, MI 49686